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CLIENT: Vote Run Lead
SKILL SETS: Creative Direction, Strategy, UI/UX, Web Dev, Project Management
WORK: Develop identity and tone for brand-owned CMS resource site. Lead client through user journey and the exercise of organizing hundreds of content pieces in multimedia formats. Site serves as a resource tool for Vote Run Lead community members to learn how to run for office—and win.
RESULTS: A clean, inviting, and organized interface and resource tool. Captured over 900 sign ups within first 6 months of launch.
Art and copy direction for campaign launch.
Commissioned custom illustration work by Libby VanderPloeg.
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