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CLIENT: Kinrove Fine Fragrance
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WORK: Develop the Kinrove brand from the ground up. Defining the brand strategy—narrative, positioning, voice—and translating that foundation into a complete visual identity system. Primary (bottle) and secondary (box) packaging projects quiet sensibility but confident shelf presence.
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RESULTS: A distinctive, fully realized brand and packaging system that launched Kinrove with elegant clarity and confidence.
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Product photography: Isabel Butler
Brand Inspiration
The word perfume comes from the Latin words "per fumum" meaning "through the smoke"
Rooted in memory, intended to linger.
Kinrove was founded on the belief that scent carries history. An invisible thread linking us to the people, places, and stories that shape us. Inspired by kinship and personal ritual, each fragrance unfolds on the skin like a story passed down.
Original Scent opens with green tobacco leaf and wild herbal notes, sharpened by geranium. As it settles, dry cedar and clary sage rise through the soil, grounding the scent in something both fresh and composed.
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