CLIENT: Vote Run Lead Action​
WORK: Develop a brand ecosystem for the 501(c)(4) arm of the Vote Run Lead family. The challenge was to establish a distinct identity and voice that remained aligned with the sister 501(c)(3) organization, while asserting a stronger, more directive tone—across copy and visuals—within the constraints of nonprofit and campaign regulations.
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RESULTS: A clear, confident brand system supporting the election of hundreds of women and gender-expansive candidates nationwide.
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Video production: James Immekus, Copywriting: Erin Knitis, Jordana Rothman
We've got the constitution for change.
Want a women's majority? Inquire within.
Take a stand. Win a seat.
Replace the mediocre with me.
You're perfect for office. Let's find you one.
