​​WORK: The Reed Street Bottle Shop is my own business! A thoughtfully curated wine shop rooted in quality, education, and approachability. I developed the full brand identity, website and e-commerce experience, and ongoing marketing and social presence. Every decision—from typography to tone of voice—has been shaped by how the shop operates in the real world and how customers engage with it.

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RESULTS: A cohesive, recognizable brand that resonates locally and beyond—and one that has been recognized by Food & Wine as one of the Hudson Valley’s best wine shops.